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20 years of a new start, continuing the path to new achievements Opening a new stage of learning and mastering promotion in new media
2026-04-03
In a rapidly changing business environment, business promotion and marketing models are constantly being updated. On the afternoon of April 3, key employees of the Shanghai Qindian Machinery Manufacturing Co., Ltd. business team. visited Shanghai Xipianchang Group, where they held a meaningful and meaningful educational and exchange meeting.
The main topic of this training was the study of methods and approaches for the company’s transition from traditional promotion through Internet platforms to multi-channel dissemination of information through new media.
Shanghai Qindian Machinery Manufacturing Co., Ltd. has been deeply developing in the industry for 20 years, has rich experience and professional base. The company is a national high-tech enterprise, national science and technology innovation enterprise, Shanghai Specialized, Precision, Innovation Enterprise, Shanghai Innovation Enterprise, and a technological innovation demonstration base in China's packaging machinery field.
At various stages of the development of the Internet - from early promotion through search engines and B2B platforms to today's active development of new media - the company has always followed the trends of the time, constantly introduced innovations and closely integrated its activities with advanced technologies.
Thanks to professional technologies and high-quality products, the company has consistently occupied a leading position in the field of mechanical engineering. To further develop, the company has launched a series of events dedicated to a new stage of development over the next 20 years to conduct in-depth research and training, constantly exploring more effective ways and models of development.
Shanghai Xipianchang Group has rich experience in new media marketing. Its development history includes the transition from traditional integrated planning and promotion to Internet marketing, and then to a modern transformation with an emphasis on the direction of short videos.
The company is currently the new media division of the Industrial Integration and Development Committee of the China People's Trade Association, the Shanghai city live broadcast base, and the practical training base for several universities. Recently the company has been focused on developing new media for industrial production.
Using short video platforms, social media and other modern communication channels, the company presents brand stories, product features and industry benefits in a compelling and interesting way to a wide audience.
Through creative content creation, accurate target audience analysis and effective engagement strategies, the company successfully attracts a large number of subscribers, creates a unique IP for industrial products and increases brand awareness and influence.
During the visit, Mr. Liu, Chairman of Xipianchang Group, shared a lot of valuable practical knowledge and experience. Also, employees of the international department gave a technical presentation on the entry of enterprises into foreign markets.
All participants came to a common opinion: the effectiveness of promotion through new media primarily lies in the fact that it closely matches the habits of users when receiving information. Today, the way people consume information has changed from traditional web browsing to fragmented content consumption via mobile devices.
New media formats such as short videos, graphics and text content can quickly capture users' attention and convey key information in a short time. In addition, the powerful social capabilities of new media platforms allow users to self-distribute content, allowing for effective viral brand promotion.
Some Qindian employees actively asked questions from the attending experts on various technical aspects, listened carefully to the explanations, and took notes. With an open attitude and a desire to learn, they learned from a professional team.
For Shanghai Qindian Machinery Manufacturing Co., Ltd. the visit was an important exchange of ideas and a source of new perspectives. The transition from traditional Internet promotion to promotion through new media is not just a change in communication channels, but a comprehensive transformation from content creation to a management and promotion model.
The company plans to create a professional team to work with new media, deeply study the characteristics of the audience of platforms in the field of mechanical engineering in the new environment and create more targeted, practical and professional content.
Using new media platforms, the company will demonstrate equipment manufacturing processes, product application scenarios, industry knowledge and technical features so that customers can more accurately understand the characteristics of the required equipment and key technological processes.
This trip to Shanghai Xipianchang Group under the theme "Continuing the journey of 20 years - creating new glory" sparked Shanghai Qindian Machinery Manufacturing Co., Ltd. a reference point in the development of communications through new media.
The Qindian Machinery business team, having gained rich experience and new knowledge, is heading into a new stage in the development of promotion through new media. With an innovative approach, the company is ready to meet market challenges, reveal new opportunities for the Qindian brand in the era of new media, create a new example of promotion for the engineering industry, and continue to move forward, providing the company with a powerful new impetus for further development!
